Amazon has launched its special version of company’s voice assistant that will be useful for hotels and other vacation rental spaces. It will help the guests order room service through this assistant. This assistant can also help them find good restaurants nearby without checking the phone. Marriott has signed for the services and these smart speakers in 10 hotels this summer in some hotels like Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels etc.
Some hotels like the Wynn Las Vegas have already installed Alexa in their rooms for the purpose and interaction with a new guest every day. Guest now can have restaurant recommendations, pool hours and they can even check out of room and turn of the lights by just echoing the room. Amazon said the data will be deleted daily, and the hotel said guests who don’t want an Echo device in their room can ask to remove it. “When a guest checks out, Alexa for Hospitality automatically disconnects their Amazon account from the in-room device.”
Amazon has already sold the version of Alexa at the workplace and is dealing to place it in cars and refrigerator. It has become an important part of Amazon’s business because it keeps the users attached to Amazon services. It is a way for Amazon to sell out its voice assistant and device so that more and more users get to know about Alexa.
Amazon said that later by this year it will allow the guests to link their Amazon accounts to Alexa so that they can listen to music in every stay, however, users are not allowed to shop in the hotel version of Alexa.
Amazon has never disclosed the exact sales of its Echo devices however in January they said Amazon has sold “millions” of its devices and Echo Dot was the most sold among Prime members.
Amazon said the partnership with Marriott which will start this summer and the services will be available by invitation to other hotels. One of the reports said that Marriott had tested both Apple’s Siri and Amazon’s Alexa to select which of them suits best for their hotels. Marriott did not comment specifically on Apple, but said it has “great relationships with a number of technology companies and is always open to exploring opportunities to innovate and better the guest experience.”