About 18 months ago, Google introduced us to App Maker, a tool that as its name suggests, allows you to build and deploy apps (specifically of the business variety) on the web.
Over the last year and a half, Google hasn’t created much of a hype around the tool and it has remained in private preview mode.
But that all changed on June 14 when Google announced that App Maker had been made generally available to all developers who want to take this tool for a test drive.
“Today, we’re making App Maker generally available to help you rethink how your teams operate,” Geva Rechav, Product Manager, App Maker, wrote in a blog post late on Thursday.
“App Maker is G Suite’s low-code application development environment that makes it easy for teams to build custom apps to speed up workflows and make processes better,” Rechav added.
“App Maker was created to enable your line-of-business teams to build apps for the jobs these bigger apps don’t tackle,” Google noted.
“With App Maker, you can revamp company processes like requesting purchase orders or filing and resolving help desk tickets, as if you designed and built the processes yourself.”
Google first launched the App Maker in November, 2016 and made it available through its “Early Adopter Program for G Suite Business” at that time.
What is App Maker?
App Maker is a tool or service that enables people of an organization to develop and use in-house enterprise applications with ease.
This addition to new G Suite offering has a clear motive behind its launch: to make it simpler for developers to build basic mobile apps for internal business operations.
Why should Developers Use App Maker?
It is important to understand the utility of a tool or development environment before jumping to make a choice. Why should you opt for App Maker tool? What features of this tool lessen your development efforts? How does it add value to your development work?
Whenever something new is launched in the market by technology giants, they come forward to explain its usefulness to people. Google does the same and highlights some interesting features of App Maker:
- Drag-and-drop interface
- Minimal coding required
- Cloud-based development environment
- Built-in scripting editor for enhanced coding
- Support for customized scripts
According to statistics cited by Google, properly matched to the needs of employees with a mobile app can save each of them up to 7.5 hours a week. However, the business usually do not invest in the development of such applications, as the entire it budget is spent on, such as CRM, ERP and SCM. App Maker should solve the issue.
In testing for a few months with it is to create applications for various business needs such partners as game developer Electronic Arts, a manufacturer of hygiene products Colgate-Palmolive, a provider of cloud solutions, SADA Systems and others.
In particular, for Electronic Arts, which often have to transfer employees from one project to another, the application was built to manage human resources to track such movements.
What to Expect from the App Maker?
Google’s App Maker comes with a promise to allow people build apps easily, say, in a jiffy. With simple drag and drop widgets and extremely easy to use interface, App Maker makes it possible for anyone to develop an app.
Enterprises can benefit from App Maker by using this tool to create quick apps that serve a specific purpose inside an organization. This tool allows you to build a user interface by using the data from G Suite applications, Contacts and Groups, Google Maps, Gmail, Google Drive and Google Calendar.
With this product coming from Google, the synchronization of App Maker with other services of Google such as Google Docs, Google Drive, Google Groups, Google Translate, Google Forms, Google Maps, Google Sheets and Google BigQuery comes as an added bonus.
Imbibing enterprise mobility should not be a task for mobile app development company anymore after this important announcement from Google.