We are seeing artificial intelligence slowly creeping into our daily lives and today, LG has launched its new ThinQ AI TV range which becomes India’s first such product in its category.
The price of the TVs starts from Rs 32,500 and go up to a whopping Rs 29,49,990. The TVs are unveiled under the OLED, Super UHD, UHD and Smart TV categories and LG claims that these TVs bring a new level of convenience, enhanced connectivity and an immersive TV viewing experience.
Consumers can give voice commands to play content on the TVs and there are over 800 commands that work even without an internet connection. The TVs come with Mobile Connection Overlay that enables customers to watch content on both mobile and television screens simultaneously.
α (Alpha) 9 intelligent processor
The α (Alpha) 9 intelligent processor delivers accurate colours, more realistic and improved image renderings from a wide range of angles.
A core element of the α9 processor is the four-step process of noise reduction that reduces grains and banding noise. The ‘colour correction algorithm’ expands the reference colour coordinates by seven-fold to deliver natural colours in the picture, the company claimed.
Further, the α9 processor is designed to support High Frame Rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content.
The processor is combined with Dolby Atmos technology which provides object-based 360-degree surround sound. These televisions also support the full palette of HDR, including Dolby Vision, advanced HDR by Technicolor, HDR10 Pro, HLG Pro, creating a true cinematic experience at home.
The major highlight of TVs is the inclusion of AI functionality.
The company says that with AI features, customers can speak directly into the remote control to enjoy all the convenient features of the voice assistant technology.
The OLED and SUPER UHD TVs come with Natural Language Processing (NLP) that delivers voice-activated control and connectivity based on LG’s own deep learning technology, DeepThinQ.
Wait, there’s more
By combining these technologies, LG’s 2018 Super UHD TVs offer deeper blacks, enhanced image rendering and improved shadow details. LG’s technology improves black levels by independent control of LED light zones, improving shadow details and reducing light bleeding resulting in enhanced contrast.
The whole new range of LG TVs also have a new remote control – dubbed as Magic Remote – and it lets you point, click, scroll, and use voice commands. The company notes that the television sets support 800+ voice commands which work even without internet connection.The TVs have a streamlined setup process for easy connection to gaming consoles and sound bars.
There’s also a new feature called mobile connection overlay that enables users to view both the mobile and television screens simultaneously.
Consumers can also access Google Photos and Google Drive on LG TV with help of cloud photos and videos app. The TVs support Bluetooth to allow users to listen to the TV audio wirelessly on compatible audio device and connect smartphones with the television in order to enjoy music.
Final Words by the Director of Home Entertainment of LG India
“Artificial intelligence is definitely the road ahead for all our future products. AI functionality backed up with extensive research is incorporated in televisions with an aim of delivering a unique and more intuitive experience. As a matter of fact, we have taken a step ahead to democratise the AI function across our range of smart televisions. At LG our interest is in improving the user lifestyle and convenience.We are launching 25 models of AI today across all segments.,” said Younchul Park, Director-Home Entertainment, LG Electronics India.